How SDG delivered the commerce machinery behind a modern furniture icon: Shopify POS for the showroom floor and a B2B build that unifies trade pricing, NET30, freight, and quoting across every channel.
Overview
Blu Dot is a Minneapolis-born modern furniture and home goods brand known for making good design accessible. It sells the way few furniture brands do: direct-to-consumer online, through its own showrooms, and via a trade-and-wholesale channel that serves designers and businesses.
Those three models rarely behave the same way, and the rules that govern furniture commerce, custom pricing, payment terms, and oversized freight, are exactly where most platforms struggle. Blu Dot engaged SDG to deliver the Shopify POS and B2B foundation that unifies all three.
The challenge
Blu Dot operates three distinct commerce models under a single brand, and each carries requirements that standard commerce platforms do not handle out of the box.
- Trade customers expect negotiated pricing and NET30 payment terms, not standard retail checkout.
- Specific products carry their own handling and delivery fees that must be applied automatically.
- Large-format goods have to be quoted, routed, and shipped by freight rather than parcel.
- Showroom associates, online shoppers, and wholesale buyers all needed to be served by one system, not three improvised ones.
The solution
SDG delivered the back-end commerce platform spanning Shopify POS, B2B, and wholesale, encoding Blu Dot's pricing and fulfillment logic directly into Shopify with Functions and checkout extensions, rather than bolting it on with fragile workarounds.
- Shopify POS configured for trade pricing, NET30 terms, and product-specific fees on the showroom floor.
- On-the-spot PDF quote generation from POS, with line-level detail carried cleanly from cart to quote to order.
- A single persistent cart spanning online and in-store, so a project never resets when it moves between channels.
- Freight-aware B2B checkout with custom carrier selection, plus wholesale dropshipping for the trade channel.
The outcome
Blu Dot now runs showroom, trade, and online commerce on one platform, with complex pricing and fulfillment rules native to Shopify and fully maintainable by the team.
The machinery is invisible to the shopper, which is precisely the point: a single, durable foundation engineered to extend as the business grows into new channels and categories.