How SDG migrated The MoMA Design Store from Salesforce Commerce Cloud to Shopify, rebuilding the entire storefront, architecting a bespoke CMS, and integrating its loyalty program natively.
Overview
The MoMA Design Store is the retail arm of The Museum of Modern Art, and a beloved design brand in its own right, online, across its New York stores, and through its licensing partnerships.
As Fast Company put it, the store has become “more MoMA than the MoMA”: a cultural destination where commerce and curation meet, and increasingly a point of entry to the institution itself. SDG migrated the store off Salesforce Commerce Cloud and rebuilt the entire experience on Shopify.
The challenge
The MoMA Design Store is not a typical museum gift shop. It is a destination retail brand with editorial and curatorial standards that few ecommerce platforms are built to honor.
- Migrating off Salesforce Commerce Cloud without disrupting a high-volume, multichannel retail business.
- A storefront that had to feel as considered and design-led as the institution behind it.
- An in-house loyalty program that needed to live natively inside the new platform.
- Content management flexible enough for a team that merchandises like curators.
The solution
SDG migrated the MoMA Design Store from Salesforce Commerce Cloud to Shopify and rebuilt the storefront from the ground up, engineered to match the brand's exacting design standards.
- A complete storefront rebuild on Shopify, true to the brand's design-led identity.
- A bespoke content management system architected on Shopify, giving the team curatorial control over storytelling and merchandising.
- Integration of MoMA's in-house loyalty program directly into Shopify, so membership and rewards are part of the commerce experience.
- A platform built for an editorial, curated approach to retail rather than a generic catalog.
The outcome
The MoMA Design Store now runs on Shopify, with a storefront and content platform worthy of the institution behind it and a loyalty program woven into the core experience.
The result supports the store's larger ambition: to serve not only as a shop, but as a point of entry to The Museum of Modern Art itself.