Privacy and Consent on Shopify, Done Right
Privacy is now an engineering requirement, not a checkbox. Done badly it breaks analytics and ad performance; done well it protects customers and keeps your data clean and defensible. SDG implements consent and privacy on Shopify properly, using the platform’s native tools so you stay compliant across regions without going dark on the signals your business runs on.
Trusted by brands that define their categories
Consent management and the Customer Privacy API
Shopify provides a native Customer Privacy API and a built-in cookie banner that record each visitor’s choices and pass those signals to your tags and tools. We configure it end to end: a region-aware consent banner, a consent management platform where you need one, and clean wiring into Google Tag Manager and your analytics, so consent is captured correctly and respected everywhere it should be.
Google Consent Mode v2 and analytics integrity
Google Consent Mode v2 has been mandatory for EEA and UK traffic since March 2024, and it is the bridge between your Shopify consent banner and Google’s advertising and analytics products. Implemented correctly, it preserves remarketing, conversion measurement, and Smart Bidding signals within the limits of consent; implemented poorly, it quietly starves them. We get the signals, tags, and fallbacks right.
GDPR, CCPA, and global compliance
Different regions, different rules. We build consent experiences that adapt to the visitor’s location across GDPR, CCPA and CPRA, and frameworks like LGPD and PIPEDA, with a clear privacy-choices experience and data handling your legal team can stand behind. Privacy becomes part of the build, governed and documented, rather than a risk bolted on later. Explore our case studies, our Shopify Plus practice, or our technical SEO work.
Everything your store needs, from one senior team
SDG is a full-service Shopify partner. The same senior engineers and designers behind enterprise replatforms also take on focused projects, ongoing support, and everything in between — for brands large and small. One accountable team, end to end.
Strategy & architecture
Platform evaluation, TCO, roadmaps, and technical architecture grounded in two decades on Shopify.
UX/UI design
Brand-led storefront design and interface work, engineered to convert as well as it looks.
Storefront development
Theme and fully custom front-end builds, from a single template to a complete storefront.
Headless & composable
Hydrogen, Oxygen, and custom React storefronts engineered to hit performance budgets others miss.
Replatforming & migrations
Moves onto Shopify and Shopify Plus with reconciled data, cutover rehearsals, and recovery planning for complex retail catalogs.
Systems & data integration
ERP, OMS, PIM, CRM, and bespoke middleware — the back-office systems global retail runs on.
Performance engineering
Core Web Vitals, speed, and reliability treated as a baseline, not an afterthought.
Shopify SEO
Technical SEO, site architecture, and structured data so the right buyers find your store.
CRO & experimentation
Conversion-rate optimization and A/B testing that turn existing traffic into more revenue.
Support & retainers
Ongoing monthly support, maintenance, and enhancement — a senior team on call for your store.
Accessibility
WCAG-compliant builds and audits, so your storefront works for every customer.
Apps & custom functionality
Custom Shopify apps, checkout extensions, and bespoke features the platform doesn’t ship out of the box.
Frequently asked questions
What is the Shopify Customer Privacy API?
It is Shopify’s native interface for capturing and honoring visitor consent. Your cookie banner or consent platform writes choices to it, and those signals flow to your tags, analytics, and marketing tools so tracking only happens where it is permitted.
Do I need Google Consent Mode v2 on Shopify?
If you run Google Ads or GA4 and have any EEA or UK traffic, yes; it has been required since March 2024. Without it, Google stops building remarketing audiences and loses the signals Smart Bidding relies on. We implement it correctly so you stay compliant and keep performance.
Can you set up a compliant cookie banner?
Yes. We configure Shopify’s built-in cookie banner or a dedicated consent management platform, region-aware and accessible, wired to the Customer Privacy API and your tag setup.
Will privacy compliance hurt my analytics and ad performance?
Not when it is engineered well. The goal is to respect consent while preserving every signal you are still permitted to use. Done right, you stay compliant and keep measurement and ad performance intact.
Do you handle GDPR, CCPA, and other regions?
Yes. We build consent experiences that adapt to the visitor’s location across GDPR, CCPA and CPRA, and frameworks such as LGPD and PIPEDA, with data handling your legal and privacy teams can rely on.
Can you audit our current Shopify privacy setup?
Yes. We review your existing consent banner, tags, and data flows, identify compliance gaps and broken signals, and deliver a prioritized, engineering-ready plan to fix them.