Footwear · Migration · Global commerce
APL
A new platform for Athletic Propulsion Labs.
APL moved from Magento to Shopify with SDG, creating a foundation for faster releases, flagship retail, and international expansion.
Read the APL case studyIndustry expertise
Built for the way your customers move.
Shopify commerce for sports, performance footwear, and outdoor brands. Connect product education, fit, availability, and enterprise operations so customers can choose the right equipment for what comes next.
Shopify Platinum PartnerEnterprise commerce since 2006
In good company. Selected SDG work in this category.
The work behind the practice
Performance brands. Substantial engineering.
Our APL case study covers its move from Magento to Shopify. SDG’s integration experience in this category also includes SAP work for Columbia and prAna.
Beyond the storefront
Help customers find the right fit for the activity.
Technical products need useful information. The business needs dependable inventory, systems, and release processes behind every product decision.
Discovery by activity and need
Structure activity, terrain, season, fit, and product attributes so search and filters help customers narrow an extensive assortment. Build comparisons around information your product team has approved.
Search & MerchandisingFit and technical product education
Make measurements, sizing, materials, care, and intended use easy to understand on mobile. Connect educational content to the products it explains.
Product Experience & DesignERP connections that reflect the business
Connect product, price, inventory, order, and fulfillment data with clear ownership and recovery processes. SDG’s published SAP integration experience includes Columbia and prAna.
SAP & ShopifyRetail and online inventory together
Scope stock visibility, store pickup, returns, exchanges, and customer information around the real operation. Test the exceptions with retail and fulfillment teams.
Retail & Unified CommerceSeasonal launches with a release plan
Prepare product data, content, performance, inventory, and monitoring for a new collection or peak trading period. Rehearse the purchase journey and agree on recovery procedures.
Launch & Performance EngineeringA clear path into more markets
Plan market-specific assortments, product information, payment and delivery expectations, and support workflows. Keep the international storefront connected to the systems behind it.
Global CommerceA practical way forward
The right starting point. A clear path to launch.
Begin with the products, activities, and retail operations that make your business distinct. Build the commerce plan around them.
How we workMap the assortment and the operation.
Review product attributes, fit guidance, seasonality, channels, inventory, and enterprise systems. Define the requirements with the people who manage them.
Build and test the whole journey.
Connect product discovery, checkout, integrations, and retail workflows. Validate the information a customer sees against what the operation can deliver.
Keep improving between seasons.
Use search behavior, purchase friction, returns feedback, and integration exceptions to decide what comes next. Carry the learning into the next collection and release.
Good questions
Let’s get into the details.
Which sports and outdoor brands has SDG worked with?
Our published APL case study covers its Magento-to-Shopify migration, retail, and international expansion. Our SAP integration work includes Columbia and prAna. These are distinct engagements with their own delivery scope.
Can you connect Shopify with SAP?
Yes. We begin by reviewing your SAP environment, data ownership, customizations, and operating workflows. Our integration practice scopes the data flows, monitoring, reconciliation, and support required for the connection.
Can you improve discovery for a technical product catalog?
Yes. We work with your team on product attributes, filters, search, comparison, and educational content. Product specifications and claims remain grounded in information approved by your business.
Can we start with an improvement instead of a migration?
Yes. We can begin with product discovery, performance, a systems connection, or a focused customer journey. A migration is one option, chosen when it fits the business requirements.
Let’s build what comes next
Get your next stage moving.
Bring us the product challenge, the systems behind it, and the ambition for the next season. We’ll turn them into a practical delivery plan.