A Shopify Agency for New York Teams
SDG is a New York Shopify agency for enterprise retailers, cultural institutions, media companies, and category-defining DTC brands. Shopify’s original enterprise partner, a Shopify Platinum Partner, and a Build Award winner, we engineer commerce built for New York scale.
Enterprise Shopify for retail, media, beauty, and culture
New York brands often combine national reach with difficult operating realities: enormous catalogs, store networks, memberships, editorial content, release-driven traffic, international customers, and legacy systems that still run the business. We bring strategy, UX, engineering, migration, and integration into one accountable Shopify program.
Our work spans recognizable New York institutions and brands, including Barnes & Noble, MoMA, Framebridge, Revlon, and Netflix. The category changes; the standard does not.
Shopify migrations planned around business continuity
A New York launch may touch holiday trade, store operations, editorial calendars, marketing commitments, finance, and customer service at once. We plan replatforming as a controlled business cutover, not a theme handoff: catalog and customer data, URL equity, integrations, analytics, consent, payments, fulfillment, training, and launch support move together.
For Barnes & Noble, that meant bringing a massive bookseller catalog and complex retail operation to Shopify. Our Shopify migration agency supports moves from Salesforce Commerce Cloud (SFCC), Magento and Adobe Commerce, Oracle ATG, AEM, custom platforms, and other legacy systems.
Unified commerce that works beyond the storefront
For brands with physical locations, ecommerce cannot sit apart from the store network. We implement Shopify POS and unified commerce with shared inventory, customer, and order context; BOPIS and ship-from-store; custom associate workflows; and the ERP or OMS integrations needed to keep every channel aligned.
That systems layer matters just as much for digital-only brands. SDG connects Shopify to platforms such as Manhattan Active Omni (MAO), NetSuite, Salesforce, SAP, PIM, CMS, analytics, and fulfillment systems with governed, observable data flows.
Design with commercial and operational consequences in view
New York customers are sophisticated and impatient. A strong storefront needs a distinct point of view, but it also needs clear discovery, useful merchandising, fast interaction, accessible patterns, and a checkout path that survives real traffic. Our Shopify website design and redesign work connects brand expression to measurable customer behavior and then carries the design into production code.
SDG won a Shopify Build Award for our work on Glossier. That recognition matters because it reflects the combination we care about: an experience that feels unmistakably right for the brand and engineering strong enough to hold underneath it.
A senior Shopify team, close to the decision
The people in the working session are the people responsible for the result. We collaborate directly with ecommerce, creative, product, engineering, retail, and operations leaders, making tradeoffs visible and documenting decisions so internal teams can own the platform after launch.
Engagements range from platform strategy and technical audits to complete Shopify Plus builds and ongoing support. Explore our enterprise Shopify case studies, or tell us what makes the next project consequential.
Frequently asked questions
Do you work with New York brands?
Yes. We engineer enterprise Shopify commerce for brands across New York, partnering remotely and embedding with in-house teams.
Are you a Shopify Partner serving NYC?
Yes. SDG is a Shopify Platinum Partner and works with New York brands; our headquarters are in Los Angeles.
What kind of Shopify work do you do for New York brands?
Enterprise replatforming, headless and composable commerce, and deep systems integration: the same Platinum-tier engineering we are known for.
Do you work with brands outside New York?
Yes. We partner with New York brands and work with enterprises nationwide and worldwide.
What Shopify services do you offer?
The full range: design, development, replatforming, integrations, headless commerce, SEO, CRO, accessibility, and ongoing support.
Do you offer monthly support or retainers?
Yes. We provide ongoing support, maintenance, and enhancement on monthly retainers.
Everything your store needs, from one senior team
SDG is a full-service Shopify partner. The same senior engineers and designers behind enterprise replatforms also take on focused projects, ongoing support, and everything in between — for brands large and small. One accountable team, end to end.
Strategy & architecture
Platform evaluation, TCO, roadmaps, and technical architecture grounded in two decades on Shopify.
Explore serviceUX/UI design
Brand-led storefront design and interface work, engineered to convert as well as it looks.
Explore serviceStorefront development
Theme and fully custom front-end builds, from a single template to a complete storefront.
Explore serviceHeadless & composable
Hydrogen, Oxygen, and custom React storefronts engineered to hit performance budgets others miss.
Explore serviceReplatforming & migrations
Moves onto Shopify and Shopify Plus with reconciled data, cutover rehearsals, and recovery planning for complex retail catalogs.
Explore serviceSystems & data integration
ERP, OMS, PIM, CRM, and bespoke middleware — the back-office systems global retail runs on.
Explore servicePerformance engineering
Core Web Vitals, speed, and reliability treated as a baseline, not an afterthought.
Explore serviceShopify SEO
Technical SEO, site architecture, and structured data so the right buyers find your store.
Explore serviceCRO & experimentation
Conversion-rate optimization and A/B testing that turn existing traffic into more revenue.
Explore serviceSupport & retainers
Ongoing monthly support, maintenance, and enhancement — a senior team on call for your store.
Explore serviceAccessibility
WCAG-compliant builds and audits, so your storefront works for every customer.
Explore serviceApps & custom functionality
Custom Shopify apps, checkout extensions, and bespoke features the platform doesn’t ship out of the box.
Explore service