Revlon Shopify case study
How SDG migrated Revlon's global beauty portfolio onto Shopify Plus from a patchwork of legacy platforms, consolidating Revlon, Elizabeth Arden, Almay and more onto a single multi-brand reference architecture.
Overview
Revlon is one of the world's most recognized beauty companies, with a portfolio of storied brands, Revlon, Elizabeth Arden, Almay, Creme of Nature, American Crew and more, sold around the globe.
Those brands had grown up across a patchwork of different commerce platforms, Salesforce Commerce Cloud (SFCC) among them. SDG consolidated the entire portfolio onto Shopify Plus, and did it the way an enterprise should: once, on a shared architecture, rather than brand by brand from scratch.
The challenge
Migrating a multi-brand, multi-market beauty portfolio is rarely one project. It is many, each with its own platform, region, language, and currency.
- A portfolio of global brands spread across several different legacy platforms, including Salesforce Commerce Cloud (SFCC).
- Every brand operating internationally, with multi-language and multi-currency requirements.
- A mix of consolidated, shared storefronts and market-specific sites to support.
- Global fulfillment to coordinate across regions.
The solution
SDG migrated the portfolio onto Shopify Plus and built it as a reference architecture: a single, shared codebase powering every brand and every storefront, rather than a one-off build per site. This is the part that matters most, the multiplier behind the whole program.
- One reference architecture and one codebase spanning every brand and market, so an improvement ships everywhere at once.
- Shopify Markets for multi-language, multi-currency selling across regions.
- Both consolidated, shared storefronts and globally specific storefronts per brand.
- Global fulfillment wired into the platform.
- New brands and markets launch on the proven architecture instead of starting over.
The outcome
Revlon's portfolio now runs on Shopify on one shared foundation, with a decisive gain in efficiency and speed to market: a new storefront or market is a configuration of a proven system, not a fresh build.
This is the move we specialize in, taking a large, legacy enterprise's fragmented brand portfolio and unifying it on Shopify Plus without flattening what makes each brand distinct.
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