Case Studies

The work speaks.

Explore the websites, migrations, and commerce systems we’ve built for ambitious brands.

All Case Studies

Bookshelves and escalators inside a multilevel Barnes & Noble bookstore
Books & Specialty Retail

America’s largest bookseller, re-platformed onto Shopify without missing a beat. Millions of SKUs, deep back-office integration and a storefront engineered to hold under national-scale traffic. The kind of migration that ends careers when it’s mishandled. Delivered.

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SKIMS campaign featuring models in neutral-toned shapewear
Fashion & Apparel

From the original headed Shopify storefront to an enterprise-first headless Hydrogen launch. SDG architected, built, and scaled nearly every aspect of the commerce experience.

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Stranger Things artwork from Netflix.shop, with cyclists beneath a red storm over Hawkins
Media & Fan Commerce

Commerce for the world’s defining entertainment brand, built to flex around global launches and relentless, spiky demand.

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Close-up of an eye and skin in Glossier skincare imagery
Beauty Commerce

The brand that redefined modern beauty, engineered into a storefront so well-built it won a Shopify Build Award. Distinctive by design, relentless on conversion.

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A model wearing a cream knit outfit against a pale stone wall
Fashion & Apparel

The label that turned radical transparency into a movement, publishing the true cost of every product and rewriting what shoppers expect from the brands they trust. We built commerce worthy of that conviction.

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Browns Shoes sneaker campaign with two models against an olive-green backdrop
Fashion & Apparel

An omnichannel retail experience for the Canadian footwear institution. A bilingual Shopify storefront and custom app bring product discovery, store inventory, pickup, delivery, and customer accounts together.

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A MATE model wearing a cream half-zip and matching sweatpants beneath an olive jacket against a wood-paneled wall
Fashion & Apparel

A considered Shopify experience for a brand built on everyday essentials. Editorial storytelling, fabric-led discovery, and collection merchandising bring MATE’s distinctive world into the shopping journey.

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Bags of Peet’s Coffee arranged on a neutral background
Food & Beverage

Three distinct coffee brands, brought onto Shopify: Peet’s Coffee, Stumptown Coffee, and Intelligentsia Coffee. A three-site launch, with subscription commerce and enterprise integration work for Peet’s.

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A sculptural folded-paper light mounted against a warm wood-paneled wall
Books & Specialty Retail

Commerce for the retail arm of the world’s most influential design museum, where editorial storytelling and a deeply curated catalog scale without losing their craft.

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Indigo signs above the entrance to a glass-fronted bookstore
Books & Specialty Retail

Canada’s largest bookseller, migrated from Salesforce Commerce Cloud to Shopify Enterprise. A vast catalog, bilingual commerce, and a national store network, with one agency running the entire program.

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A hand holding a Shopify POS handheld device against an orange background
Books & Specialty Retail

Shopify chose SDG to build the global storefront that sells its own POS hardware, multi-language, multi-currency, and part of Shopify.com itself.

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Barbie collectible doll in a black hood and sunglasses against a red background
Toys & Collectibles

One of the world's most iconic brand portfolios, engineered on Shopify Enterprise by SDG: American Girl, Mattel Shop, and Mattel Creations. A multi-year, multi-stage build that began on Commerce Components and matured into a full headed storefront, with a Contentstack CMS integration SDG delivered end to end.

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Six custom-framed photographs arranged in a gallery wall beside a tall window
Home Furnishings & Decor

The brand that made custom framing effortless, re-engineered for a single cart that follows the customer from web to app to the floor of every studio.

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Framed artwork, colorful cushions and an amber sofa in a layered living room
Home Furnishings & Decor

The artist marketplace, rebuilt on Shopify Plus with 300M+ SKUs generated on the fly, a hybrid-headless storefront, and a headless Artist Studio, all engineered by SDG.

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Revlon lipstick and lip liner on a deep burgundy background
Beauty Commerce

A global beauty portfolio, Revlon, Elizabeth Arden, Almay and more, consolidated onto Shopify Plus on a single reference architecture spanning every brand and market.

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Selena Gomez holding a Rare Beauty lip product against a rose-colored background
Beauty Commerce

Rare Beauty's digital flagship, built on Shopify to turn a mission-led brand and devoted community into seamless discovery, launches, and physical-to-digital moments.

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A model in a brown ribbed sweater standing beside a tree in a wooded setting
Fashion & Apparel

The California lifestyle brand, migrated off Magento and unified across apparel, home, and skincare on Shopify Plus, with a B2B trade program and POS in one system.

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A dog perched on a tan stool beside a blue-gray Blu Dot table with sculptural vases
Home Furnishings & Decor

Modern design icon, with the unglamorous machinery underneath it rebuilt: trade pricing, NET30, freight, and quoting unified across showrooms, wholesale, and the web.

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APL athletic footwear in neutral tones against a warm brown background
Sports & Outdoor

Athletic Propulsion Labs migrated from Magento to Shopify for faster releases, dependable peak performance, flagship retail, and expansion into more than 90 markets.

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The illustrated entrance and driveway of Drake Related's frozen virtual estate
Media & Fan Commerce

Drake's digital universe, built as a shoppable recreation of The Embassy and extended into exclusive drops and geo-gated concert experiences.

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A model wearing a burgundy wrap dress and boots in a warm-toned studio
Luxury & Accessories

DVF moved ecommerce and retail onto Shopify, giving personal stylists a complete customer view and a mobile clienteling experience worthy of the iconic fashion house.

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Colorful Magic Spoon cereal and snack packaging against a purple and blue backdrop
Food & Beverage

A category-defining breakfast brand with a playful Shopify storefront built to support subscriptions, bundles, constant experimentation, and expansion beyond cereal.

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A model in a navy top against a white background in HAUS LABS campaign imagery
Beauty Commerce

SDG built the entire HAUS LABS Shopify site, bringing expressive campaign imagery, makeup discovery, and shade-led shopping into one beauty experience.

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A patterned neutral rug between two curved sofas in a living room overlooking a garden
Home Furnishings & Decor

SDG built the entire Rugs USA Shopify site, connecting room inspiration with a broad assortment shoppers can explore by size, style, color, and space.

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A pink striped runner beside wood cabinetry in a sunlit kitchen
Home Furnishings & Decor

SDG built the entire Annie Selke Shopify site, bringing rugs, bedding, and home collections into a storefront shaped by color, texture, and room inspiration.

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Three colorful BIGFACE coffee boxes on orange, yellow, and purple backgrounds
Food & Beverage

SDG built the entire BIGFACE Shopify site, giving specialty coffee, bold brand storytelling, and merchandise a shared home online.

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A black Intelligentsia Classic Espresso bag on a warm wood surface
Food & Beverage

SDG built Intelligentsia’s complete Shopify site as part of a three-brand move from Magento, giving its coffee assortment and educational content a distinct storefront.

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A Probat coffee roaster and cooling tray at a Stumptown roastery
Food & Beverage

SDG built Stumptown Coffee’s complete Shopify site as part of a three-brand move from Magento, bringing its coffees, subscriptions, and roastery identity into a dedicated storefront.

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A model wearing a plum knit sweater with raised arms against a purple background
Fashion & Apparel

SDG built the entire NAADAM Shopify site, connecting cashmere storytelling, collection discovery, and the product details behind a considered knitwear purchase.

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A model wearing striped knitwear seated in a warm-toned studio
Fashion & Apparel

SDG built the entire Ramy Brook Shopify site, connecting editorial collections with dresses, denim, knitwear, and occasion-led shopping.

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A model in jeans and a white tee beside a recessed display with a green jacket
Fashion & Apparel

Website development for MOTHER, bringing a distinctive denim brand’s collections and product assortment to life online.

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A model wearing a red leather jacket and blue jeans beside a car
Fashion & Apparel

Website development for FRAME, a modern fashion house with denim at the center of its women’s and men’s collections.

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A model carrying a dark leather shoulder bag beside a Paris bookstall
Luxury & Accessories

Website development for Longchamp, the French luxury house known for its bags, leather goods, and Le Pliage collection.

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A seated model holding a burgundy handbag and wearing a beige coat
Luxury & Accessories

Website development for Mansur Gavriel, bringing its color, form, and leather goods into an ecommerce experience.

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A model wearing a white sleeveless top and blue jeans from Rainbow Shops
Fashion & Apparel

A thousand-store fashion retailer moved from Salesforce Commerce Cloud to Shopify, cutting platform fees 80% and giving a three-engineer team the speed to compete at scale.

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Two models wearing denim and layered fall outfits from EVEREVE
Fashion & Apparel

A personalized fashion retailer unified across ecommerce, styling, and 103 stores, launched on Shopify in eight months with measurable gains in conversion and peak-day sales.

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