NAADAM Shopify case study
A complete Shopify build for NAADAM. SDG built the entire site, bringing the brand’s cashmere collections and material story into a shopping experience for women’s and men’s knitwear.
A storefront centered on the material
NAADAM’s assortment starts with cashmere and expands across knitwear, layers, and wardrobe essentials. Texture and weight are central to the product story, alongside the shape, color, and fit of each piece.
SDG built the entire NAADAM Shopify site. The storefront brings those considerations together with campaign photography and collection merchandising, giving customers a visual introduction to the clothes and routes into the assortment.
From a collection to an individual piece
Women’s and men’s collections offer clear starting points, while material and category navigation support a more specific search. A customer can browse a seasonal edit or go directly to the type of knitwear they have in mind.
At the product level, photography, color selection, sizing, and material information help customers compare their options. Those details give the brand’s emphasis on cashmere a practical role in the buying decision.
The full site, built on Shopify
SDG delivered NAADAM’s complete Shopify site build. The experience connects the brand’s material-led identity with the everyday work of discovering and choosing apparel online.
Explore our fashion and apparel practice for more of SDG’s work across the industry.
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