Shopify commerce for beauty and cosmetics brands. SDG connects product education, shade and routine discovery, subscriptions, and launch-ready engineering, so an unmistakable brand experience can also be an effortless one to shop.
Shopify Platinum PartnerEnterprise commerce since 2006
In good company. Selected SDG work in this category.
Our work spans an editorial beauty flagship, a mission-led launch platform, and a global portfolio. Each calls for a different experience on a dependable commerce foundation.
Beauty · Custom bundles · Shopify Build Award
An iconic storefront, built and rebuilt on Shopify.
SDG delivered two generations of Glossier.com on headed Shopify, including custom sets, routine-building experiences, and mobile-focused engineering recognized by Shopify’s inaugural Build Awards.
Read the Glossier case study
Cosmetics · Product education · Community
A mission and a product experience, together.
SDG built Rare Beauty’s Shopify storefront to connect shade and product discovery, brand education, and launch merchandising in one recognizable customer journey.
Read the Rare Beauty case study
Multi-brand beauty · Global markets
A shared architecture that preserves brand identity.
SDG migrated Revlon’s beauty portfolio to Shopify Plus with a shared reference architecture, market-specific experiences, and connected global fulfillment.
Read the Revlon case studyShade choice, samples, sets, replenishment, and market-specific product information shape the beauty brief. We design the experience and the operating model together.
Model shade families, finish, ingredients, concerns, and usage so product pages, search, swatches, comparisons, and quizzes can help shoppers choose. Accessible interaction and clear imagery matter as much as visual polish.
Beauty experience designEngineer guided routines, build-your-own sets, gifts, and sampling around variant choices, component inventory, pricing, and checkout. Make the buying flow manageable for customers and maintainable for merchandisers.
Custom sets & storefront engineeringBring subscription choices, loyalty, account management, email and SMS, service, and ERP workflows into a consistent customer journey. Validate the dependencies behind skips, swaps, discounts, and payment recovery.
Subscriptions & retention architectureCreate reusable campaign modules, preview and publishing controls, and a tested path from anticipation to checkout. Performance, inventory behavior, integrations, and monitoring are rehearsed for demand spikes.
Launch & performance engineeringStructure assortments, ingredients, claims, translations, and approval workflows by market. Your regulatory and product teams approve the information; we engineer the model and controls that publish it reliably.
Global beauty commerceConnect PIM, ERP, OMS, fulfillment, reviews, and customer systems with clear owners, monitored data flows, and recovery paths. An expressive storefront should not require manual reconciliation behind the scenes.
Enterprise integrationsA full replatform, a better set builder, or a launch that needs a stronger foundation. Start with the customer or operational problem that matters most.
How we workReview the assortment, shade and routine relationships, market rules, subscriptions, launch calendar, and systems. Agree on the decisions a shopper needs to make and the data behind them.
Connect UX, structured content, bundles, checkout, and integrations. Rehearse migration and launch scenarios with merchandising, product, and operations teams.
Use product-discovery friction, set completion, repeat purchase, performance, and customer-service themes to prioritize the next release. Keep the experience recognizable as the assortment evolves.
Yes. Our beauty clients include Glossier, Rare Beauty, Revlon, L’Oréal, Haus Labs, Thrive Causemetics, OSEA, and Tatcha. Our published Glossier, Rare Beauty, and Revlon case studies detail work across custom storefronts and sets, product discovery and education, launch merchandising, global markets, and shared multi-brand architecture.
Yes. We design accessible shade, concern, and routine-discovery experiences supported by structured product data. Product guidance and any suitability claims need approval from your team; the experience is designed around the evidence you provide.
Yes. SDG’s Glossier work includes custom sets and guided routine experiences. We model variant choices, component inventory, pricing, discounts, and order handling before selecting native capabilities, apps, or custom development.
It can, with the complete experience engineered and tested for the launch. We assess storefront performance, third-party dependencies, inventory behavior, checkout, publishing controls, monitoring, and recovery rather than treating platform scale as a substitute for preparation.
Yes. We scope the customer, account, subscription, loyalty, content, and enterprise integrations together. Market-specific assortment, claims, privacy, and product approvals remain governed by the brand’s responsible teams.
Tell us about your brand, your customers, and what the next chapter needs to do. We’ll help shape the right build.
