Luxury · Website development
Longchamp
The Longchamp website, built by SDG.
SDG delivered website development for Longchamp, bringing our engineering experience to the online presence of the French luxury house.
Read the Longchamp case studyIndustry expertise
Every detail carries the brand.
Shopify strategy and engineering for luxury and accessories brands. Product storytelling, considered shopping journeys, and connected retail, built with the same attention your customers bring to the purchase.
Shopify Platinum PartnerEnterprise commerce since 2006
In good company. Selected SDG work in this category.
The work behind the practice
Distinctive houses. Experienced hands.
Selected website development and retail engagements from SDG’s portfolio. Each story describes the work delivered for that brand.
Accessories · Website development
Mansur Gavriel
A digital home for an individual point of view.
SDG built the Mansur Gavriel website. Ecommerce development for a brand whose leather goods are defined by color, shape, and material.
Read the Mansur Gavriel case study
Fashion · Shopify POS · Clienteling
Diane von Furstenberg
A personal relationship, across the boutique and the web.
SDG helped DVF move ecommerce and retail to Shopify, connecting customer history, mobile selling, and clienteling for its stylists.
Read the Diane von Furstenberg case studyBeyond the storefront
A considered purchase deserves a complete experience.
The product may be the starting point. The quality of the experience depends on everything around it, from useful detail to a reliable delivery promise.
Product detail with purpose
Bring materials, dimensions, scale, care, color, and imagery into a coherent product journey. Give shoppers the information they need without crowding the product or losing the brand’s voice.
Product Experience & DesignEditorial content that leads somewhere
Connect campaigns, collections, and brand stories to the relevant assortment. Build reusable content structures so a new season can launch without rebuilding the storefront.
Content & CommercePersonal service across channels
Plan customer history, appointments, preferences, and store-assisted shopping around the way your teams work. Scope the POS, clienteling, and customer-system connections as one retail experience.
Connected RetailAn accurate availability promise
Map inventory, reservations, fulfillment, returns, and exchanges across warehouses and boutiques. Define which system owns each record and how discrepancies are resolved.
Commerce IntegrationsInternational growth with local detail
Plan the assortment, content, currencies, delivery information, and service expectations for each market. Validate the operating requirements before choosing the implementation.
Global CommercePerformance that supports the presentation
Rich photography and editorial content should still load quickly and work well on mobile. Evaluate accessibility, responsiveness, and the purchase journey together.
Performance EngineeringA practical way forward
The right starting point. A clear path to launch.
Start with the brand, the purchase decision, and the operating reality. Give the creative and technical teams a shared brief.
How we workUnderstand the product and the customer.
Review the assortment, existing journey, content, stores, service expectations, and systems. Agree on where better information or a simpler interaction will matter most.
Build the experience and its connections.
Develop the storefront, content workflows, and integrations against an agreed scope. Test product selection, checkout, delivery, and retail handoffs before launch.
Improve with evidence.
Use customer feedback, journey analysis, and operational exceptions to prioritize the next release. Keep brand presentation and commercial usability in the same conversation.
Good questions
Let’s get into the details.
Which luxury and accessories brands has SDG worked with?
SDG built the Longchamp and Mansur Gavriel websites. Our DVF engagement included Shopify ecommerce, Shopify POS, and clienteling. The linked case studies describe the specific scope for each brand.
Can SDG work with our creative team?
Yes. We can lead website development in collaboration with your internal team or creative partners. Responsibilities, content requirements, and acceptance criteria are agreed before the build begins.
Can you connect boutiques and ecommerce?
Yes. We scope inventory, customer information, POS, service workflows, and fulfillment together, based on your systems and the way your store teams operate.
Do we need to replace the whole site?
No. A project can begin with product discovery, performance, content operations, an integration, or a specific point of friction. We recommend a rebuild when the requirements and business case support it.
Let’s build what comes next
Build an experience worthy of the product.
Tell us about your brand, your customers, and the next stage of your business. We’ll help define the work that gets you there.