Shopify for fashion and apparel brands. SDG connects editorial expression, size and fit, seasonal merchandising, stores, and enterprise systems so the experience feels like your brand wherever a customer chooses to shop.
Shopify Platinum PartnerEnterprise commerce since 2006
In good company. Selected SDG work in this category.
Digital-first apparel, luxury clienteling, and service-led stores bring different priorities. Our case studies show the decisions behind each program, not just the storefronts.
Apparel · Enterprise migration
A custom legacy platform, reimagined on Shopify.
SDG moved Everlane to Shopify Enterprise, connecting a new storefront and checkout with enterprise search, structured content, global commerce, and customer systems.
Read the Everlane case study
Luxury fashion · POS · Clienteling
A complete customer relationship in every stylist’s hands.
SDG helped DVF migrate to Shopify and Shopify POS, connecting customer history, mobile selling, and Endear-powered clienteling across ecommerce and boutiques.
Read the Diane von Furstenberg case study
Fashion & lifestyle · POS · Unified commerce
One customer relationship, across brands and channels.
SDG migrated Jenni Kayne from Magento to Shopify Plus and Shopify POS, connecting apparel, home, and skincare with unified customer profiles and a B2B trade program.
Read the Jenni Kayne case studyThe customer needs the right size, an honest availability promise, and a straightforward way to buy or exchange. The team needs to launch the next collection without rebuilding the site.
Model silhouette, size, color, fabric, occasion, and outfit relationships so filters, search, swatches, editorial stories, and complete-the-look experiences stay useful as the season changes.
Search & fashion merchandisingBring size charts, measurements, model information, imagery, reviews, and product comparisons into a clear mobile journey. Test where guidance helps shoppers and where interface complexity gets in their way.
Product experience & designCreate preview, scheduling, reusable sections, structured content, and release controls. Validate performance and inventory behavior for launches so creative and merchandising teams can move with confidence.
Launch & performance engineeringConnect ecommerce, ERP, OMS, warehouses, stores, and fulfillment so availability reflects what the business can sell. Pickup, ship-from-store, returns, and exchanges are scoped around the actual operating rules.
Retail systems integrationConnect Shopify POS, customer history, preferences, clienteling, gift cards, and mobile selling. The experience is designed with store teams so useful customer context travels with the relationship.
Shopify POS & clientelingPlan language, assortment, price, duties, content, and delivery by market. Establish who owns each decision and how changes are tested, instead of multiplying disconnected stores and manual work.
Global & cross-border commerceStart with the seasonal calendar and the customer journey. A replatform, retail rollout, or focused experience improvement should support both.
How we workReview product data, fit and merchandising needs, stores, inventory, returns, markets, and peak periods. Define the requirements with ecommerce and operations together.
Connect storefront UX, integrations, checkout, and store workflows. Reconcile data, protect important URLs, and test orders, pickup, exchanges, and launch scenarios before cutover.
Measure discovery, size-selection friction, inventory exceptions, returns signals, and store feedback. Use those findings to shape a roadmap that serves both the brand and the business.
Yes. Our fashion clients include SKIMS, Mansur Gavriel, Mother, Jenni Kayne, FRAME, Longchamp, GAP, lululemon, Nike, Everlane, Diane von Furstenberg, and APL. Our published case studies detail the specific migration, retail, customer experience, and enterprise integration work for Everlane, DVF, Jenni Kayne, and APL.
Yes. We define ownership of product, price, inventory, order, fulfillment, and customer data, then engineer monitored integrations with reconciliation and recovery. The scope follows your systems and business rules rather than a generic connector checklist.
It can, when the complete implementation is prepared for the release. SDG tests storefront performance, publishing controls, inventory behavior, checkout, integrations, and operational recovery against the expected demand and risk.
Yes. Our published work includes retail programs for DVF and Jenni Kayne. We scope customer identity, staff workflows, inventory, pickup, returns, exchanges, gift cards, and clienteling as part of a connected retail experience.
Yes. We can start with product discovery, fit guidance, merchandising, performance, conversion, an integration, or a retail workflow. A focused audit helps distinguish the changes that matter from a rebuild that may not be necessary.
Tell us where your customers shop, how your team works, and what needs to change. We’ll help connect the next collection to the right foundation.
