Jenni Kayne Shopify case study
How SDG migrated Jenni Kayne off Magento and onto Shopify Plus, unifying three brands, retail, and a trade program in one omnichannel system.
Shopify has helped us fulfill our omnichannel vision and provide a customer experience that is smooth and seamless. We can sell everything from clothing to dinner tables all in one system. Everything just feels easy for our clients and our team.
Overview
Jenni Kayne is a California lifestyle brand built on understated, timeless design. What began in 2002 as clothing and footwear has grown into a family of brands spanning Jenni Kayne, Jenni Kayne Home, and the Oak Essentials skincare line, sold online and across a fast-growing retail footprint.
As the brands and stores multiplied, a Magento stack could no longer keep the channels in sync. SDG migrated Jenni Kayne to Shopify Plus, unifying ecommerce, retail, and trade in a single system.
The challenge
Jenni Kayne set out to be a truly omnichannel brand, but its platform made that increasingly hard to deliver as it scaled across new products and new stores.
- Three distinct brands, apparel, home, and skincare, to run on one coherent platform.
- Ecommerce and point-of-sale that had to share inventory and customer data in real time.
- A Trade Program for interior designers, with its own pricing and quoting needs.
- A luxe, editorial brand experience to preserve at every touchpoint, online and in-store.
The solution
SDG migrated Jenni Kayne from Magento to Shopify Plus and Shopify POS, unifying the brands and channels and tailoring the platform to a high-touch, design-led retail experience.
- A single platform spanning Jenni Kayne, Jenni Kayne Home, and Oak Essentials, with ecommerce and retail unified.
- Shopify POS across stores with unified customer profiles, so online and in-store see the same shopper.
- Endless-aisle selling, so associates can ship warehouse inventory to a customer's home right from the floor.
- A B2B trade experience with custom, branded PDF quoting for interior designers, generated directly from POS.
Results & impact
Jenni Kayne now runs apparel, home, and skincare, online and across a growing store fleet, on one omnichannel platform, with the brand's elevated experience intact at every touchpoint.
- More than doubled its brick-and-mortar store presence since migrating to Shopify Plus and Shopify POS.
- Unified customer profiles across web and store, so retail and trade teams see one shopper.
- Endless-aisle selling plus a custom in-admin PDF quoting tool for the interior-design trade.
- Expanded to international shipping across 19 markets, with localized pricing and duties handled at checkout.
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