Describe the buying model
Who buys, how they are approved, what pricing they see, and how orders are placed.
B2B & Wholesale
Shopify B2B & Wholesale, Built In, Not Bolted On
Wholesale on Shopify is no longer a workaround. B2B is native to the platform: company accounts, customer-specific catalogs and pricing, payment terms, and a modern self-serve buyer portal, all running alongside your DTC store. SDG architects and builds that experience for enterprise brands, and connects it to the ERP that runs the business.
On this page
Your first step
Request a project review Start with how your buyers actually buy.
Choose the operating model
Review blended or dedicated stores, catalog ownership, inventory, and integration needs.
Scope a practical first release
Identify the buyer journeys and operational checks that the first launch must support.
Wholesale and DTC brands we build for
Choosing between a blended and a dedicated B2B store
The store structure should follow your inventory, buyer access, pricing rules, and operating team. Read our B2B and DTC store architecture guide for the tradeoffs and acceptance checks to resolve before implementation.
B2B and DTC on one platform
The old model split wholesale and retail across separate systems that never quite agreed. Shopify ends that: every feature works across both B2B and DTC, from one admin. We model company profiles with multiple buyers and locations, each with its own permission levels, payment terms, and tax exemptions, then layer customer-specific catalogs, per-tier pricing, volume price breaks, and quantity rules. The result is a single, coherent operation with lower total cost of ownership and no manual syncing between a wholesale stack and a retail stack.
The self-serve buying experience your buyers expect
Business buyers now expect the speed of consumer commerce. We build a customizable buyer portal with quick bulk ordering, reorders, and CSV uploads, plus a flexible checkout that supports net payment terms, ACH bank payments, vaulted credit cards, deposits, and VAT-compliant invoicing. Sales reps get scoped permissions to order on behalf of their accounts, company account requests are captured through Shopify Forms, and Shopify Flow automates the repetitive work: tagging orders, routing invoices, and notifying reps when a request comes in.
Architected for complex wholesale, integrated to your ERP
Enterprise wholesale rarely fits a template, so we build for the edges. Audience-based personalization through Shopify Markets tailors pricing, currency, and content by region and account type; metafields, metaobjects, and Shopify Functions extend the logic; and headless is on the table when the buyer experience demands it.
Explore details
Most importantly, we connect B2B to your system of record, integrating Shopify with NetSuite, Acumatica, Microsoft Dynamics 365, and more so company accounts, contract pricing, orders, and invoicing stay in sync. Shopify was named a Leader in the 2024 Forrester Wave for B2B Commerce Solutions; we make that platform work for your business. Explore our integration practice or our Shopify Plus agency for enterprise brands.
A B2B Shopify agency for enterprise wholesale
As a B2B Shopify agency and Shopify Platinum Partner, we have engineered wholesale and multi-brand commerce for enterprises including Mattel, Revlon, Columbia, and prAna. The senior team that architects your DTC store is the same team that builds the B2B experience, no junior hand-offs, so company accounts, contract pricing, and ERP-integrated ordering hold up at enterprise scale. Whether you need a full B2B Shopify development agency for a ground-up build or a focused engagement on your existing store, we scope to the actual work.
Everything your store needs, from one senior team
Full-service Shopify
SDG is a full-service Shopify partner. The same senior engineers and designers behind enterprise replatforms also take on focused projects, ongoing support, and everything in between — for brands large and small. One accountable team, end to end.
Strategy & architecture
Platform evaluation, TCO, roadmaps, and technical architecture grounded in two decades on Shopify.
UX/UI design
Brand-led storefront design and interface work, engineered to convert as well as it looks.
Storefront development
Theme and fully custom front-end builds, from a single template to a complete storefront.
Headless & composable
Hydrogen, Oxygen, and custom React storefronts engineered to hit performance budgets others miss.
Replatforming & migrations
Moves onto Shopify and Shopify Plus with reconciled data, cutover rehearsals, and recovery planning for complex retail catalogs.
Systems & data integration
ERP, OMS, PIM, CRM, and bespoke middleware — the back-office systems global retail runs on.
Performance engineering
Core Web Vitals, speed, and reliability treated as a baseline, not an afterthought.
Shopify SEO
Technical SEO, site architecture, and structured data so the right buyers find your store.
CRO & experimentation
Conversion-rate optimization and A/B testing that turn existing traffic into more revenue.
Support & retainers
Ongoing monthly support, maintenance, and enhancement — a senior team on call for your store.
Accessibility
WCAG-compliant builds and audits, so your storefront works for every customer.
Apps & custom functionality
Custom Shopify apps, checkout extensions, and bespoke features the platform doesn’t ship out of the box.
Frequently asked questions
What is B2B on Shopify?
B2B on Shopify is native wholesale functionality built into the platform, not a separate app: company profiles with multiple buyers and locations, customer-specific catalogs and pricing, volume and quantity rules, payment terms, and a self-serve buyer portal. SDG designs and builds it for enterprise wholesale operations.
Can we run B2B and DTC from one Shopify store?
Yes. Shopify runs B2B and DTC on the same platform, so every feature works across both without duplicate systems. We architect a single store, or a deliberate set, with audience-specific catalogs, pricing, and content, which lowers total cost of ownership and removes manual syncs between separate wholesale and retail stacks.
Do you support customer-specific catalogs and volume pricing?
Yes. We implement customer-specific catalogs, per-customer and per-tier pricing, volume price breaks, and quantity rules such as minimums, maximums, case packs, and increments, so each B2B buyer sees the right products and prices.
Can buyers pay on terms, by ACH, or with stored cards?
Yes. Shopify B2B supports net payment terms, ACH bank payments, vaulted credit cards, deposits, and VAT-compliant invoicing. We configure checkout, credit terms, and approval rules to match how your buyers actually purchase.
Can you connect B2B orders to our ERP?
Yes, this is core to our work. We integrate Shopify B2B with ERP and back-office systems such as NetSuite, Acumatica, and Microsoft Dynamics 365 so company accounts, contract pricing, orders, and invoicing flow to the system of record. See our Shopify integrations practice for detail.
Does B2B require Shopify Plus?
The full B2B feature set, including customer-specific catalogs and advanced audience personalization, is a Shopify Plus capability. We help enterprise brands scope the right plan and build the wholesale experience on it.
Are you a B2B Shopify agency?
Yes. SDG is a B2B Shopify agency and Shopify Platinum Partner. We architect and build enterprise wholesale on Shopify and Shopify Plus, company accounts, customer-specific catalogs and pricing, payment terms, and a self-serve buyer portal, integrated to your ERP.