APL Shopify case study
How SDG helped Athletic Propulsion Labs move from Magento to Shopify, replacing platform friction with a faster foundation for flagship retail and international growth.
Overview
Athletic Propulsion Labs pairs patented performance technology with luxury footwear design. As the brand's international and direct-to-consumer business accelerated, its Magento platform made routine change slow and put too much attention on infrastructure.
SDG helped move APL onto Shopify, creating a commerce base aligned with the brand's focus on speed, performance, and a white-glove customer experience.
The challenge
Custom development on the previous platform took too long, checkout reliability created friction, and growth into stores and new markets increased the cost of every platform constraint.
- Shorten feature delivery from weeks to minutes or days.
- Improve checkout speed and reliability.
- Support high-traffic launches without server-management overhead.
- Create one platform for ecommerce, international growth, and flagship retail.
The solution
The migration put APL on Shopify's managed commerce infrastructure and checkout, with an extensible API and app ecosystem for faster integrations. Shopify POS supported the launch of World of APL flagship stores in Los Angeles and New York.
- A faster, fully managed storefront foundation.
- Streamlined product, inventory, system, and marketplace integrations.
- Shopify POS for flagship retail.
- International commerce supporting more than 90 markets.
Results & impact
Shopify reports improvements in conversion, average order value, and repeat customers after the migration. The brand expanded into physical flagships and more than 90 international markets, while feature launches that once took weeks can now happen in minutes, hours, or days.
On the record
Shopify published APL's migration and international-growth story:
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