EVEREVE Shopify case study
How SDG helped EVEREVE replace fragmented retail technology with a unified Shopify foundation across ecommerce, styling, and more than 100 stores.
Overview
EVEREVE combines a national store fleet with ecommerce and Trendsend, its online styling service. The brand's signature is personal service; its commerce platform needed to give stylists the same complete understanding of a customer wherever she chose to shop.
SDG helped deliver the move to Shopify as one unified commerce foundation across the storefront and retail estate.
The challenge
Online and store systems were integrated, but still separate. That meant duplicated data, disconnected payment experiences, incomplete purchase histories, and substantial engineering effort spent maintaining infrastructure instead of improving the customer experience.
- Unify customer identity and purchase history across digital and stores.
- Replace a fixed cash-wrap experience with mobile, service-led selling.
- Roll out a new platform across more than 100 locations without slowing trade.
- Remove the scaling and maintenance burden exposed by peak sales events.
The solution
The program brought ecommerce, 103 stores, and 275 POS stations onto Shopify in eight months. Shared customer and commerce data gave store teams a continuous view of the shopper, while Shop Pay connected saved payment details across channels.
- Shopify POS deployed throughout the store fleet.
- Unified customer profiles and purchase histories for more relevant styling.
- Real-time data supporting inventory, marketing, and service.
- A managed platform able to absorb peak demand without an in-house scaling exercise.
Results & impact
Shopify reports a 20% year-over-year increase in online conversion, a record sales day 36% above the previous high, and 65% of revenue flowing through Shop Pay with an 85% higher average order value.
The launch put 103 stores and 275 POS stations onto one platform in eight months, giving EVEREVE a durable base for continued store and digital growth.
On the record
Shopify published the rollout and its measured results:
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