HAUS LABS Shopify case study
A complete Shopify build for HAUS LABS by Lady Gaga. SDG built the entire site, connecting the brand’s expressive visual identity with makeup discovery and the details that help customers choose a shade.
Beauty with a distinct point of view
HAUS LABS brings an expressive approach to makeup, with collections for face, lips, cheeks, and eyes. Campaign imagery introduces the brand’s world; the assortment invites customers to find the colors and finishes that work for them.
SDG built the entire HAUS LABS Shopify site. The storefront gives that visual identity room to lead while keeping the product selection at the center of the experience.
From inspiration to the right shade
Beauty shopping asks customers to make personal choices online. Shade ranges, product photography, ingredient information, and application guidance each have a role in that decision.
The HAUS LABS experience brings campaign-led discovery together with shade selection and product education. Customers can explore a collection, examine the options, and move into the details of an individual formula.
A complete storefront, built by SDG
This was a full-site engagement: SDG delivered the HAUS LABS storefront on Shopify. The work sits at the intersection of brand expression and practical beauty commerce, where the experience needs to support both exploration and a focused purchase.
Explore our beauty and cosmetics practice for more of SDG’s work in the category.
Explore HAUS LABS
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