Annie Selke Shopify case study
A complete Shopify build for Annie Selke. SDG built the entire site, translating a world of color, pattern, and texture into a shopping experience for rugs, bedding, and the home.
A home brand with a visual signature
Annie Selke’s collections bring rugs, bedding, pillows, furniture, and decorative details into a cohesive view of the home. Room photography shows how those pieces work together, making inspiration an integral part of shopping.
SDG built the entire Annie Selke Shopify site. The experience connects that editorial presentation with the assortment, allowing customers to explore a room’s character and then examine the individual pieces behind it.
Shopping through color and texture
Home textiles need more than a product name. Material, pattern, scale, and care all influence whether an item belongs in a customer’s space. The storefront combines styled imagery with product information and category-led browsing.
Customers can begin with a rug, a bedding collection, or a finishing detail. Each entry point opens into a broader assortment, supporting both a single purchase and a more considered room project.
The complete site, built by SDG
SDG delivered the full Annie Selke site build on Shopify. The work brings the brand’s visual language and home assortment together in one commerce experience, from collection discovery through product selection.
Explore our home furnishings and decor practice for more of SDG’s work in the home.
Explore Annie Selke
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