Rugs USA Shopify case study
A complete Shopify build for Rugs USA. SDG built the entire site, bringing room inspiration and a broad rug assortment together in an experience grounded in how people shop for their homes.
The room is the starting point
A rug changes how a room looks and feels. Shopping for one means balancing style with practical questions: the right dimensions, a color that works with existing furniture, and a material suited to everyday life.
SDG built the entire Rugs USA Shopify site. The storefront pairs room photography with multiple ways into the catalog, giving customers a starting point whether they know the exact size they need or are still gathering ideas.
Making a broad assortment approachable
Rugs USA’s assortment spans area rugs, runners, round rugs, and washable options. Navigation by size, color, style, and room helps turn that breadth into choices a customer can work through.
Product pages add the context needed to evaluate those choices: photographs in furnished spaces, available dimensions, material details, and care information. The experience connects the look of a room with the specifics of the product.
Full-site delivery on Shopify
SDG’s engagement covered the complete Rugs USA site build on Shopify. The resulting storefront supports both visual discovery and focused catalog shopping across the brand’s home assortment.
See our home furnishings and decor practice for more work across the category.
Explore Rugs USA
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