Magic Spoon Shopify case study
How SDG built a playful, high-performance Shopify storefront for Magic Spoon, giving a fast-growing subscription brand room to expand from cereal into the full breakfast aisle.
Overview
Magic Spoon made high-protein cereal feel like the most colorful product in the pantry. SDG built its Shopify storefront to carry that same energy into commerce, balancing a distinctive visual system with the recurring-purchase mechanics of a modern food brand.
As the company expanded beyond cereal into treats, granola, and a broader breakfast portfolio, that Shopify foundation became a platform for continuous iteration.
The challenge
The original shopping journey was optimized around a focused cereal assortment. Growth introduced more categories, more choice, subscription decisions, and a bundle experience that had to remain intuitive while the product line became more complex.
- Make a visually expressive brand fast and easy to shop.
- Support one-time purchases, subscriptions, and build-your-own bundles.
- Create space for new categories without losing the clarity of the original offer.
- Give a lean ecommerce team room to test the full funnel continuously.
The solution
SDG's storefront work established a flexible Shopify experience around discovery, bundling, and recurring purchase. The brand has continued to evolve that foundation through navigation changes, product badges, checkout upsells, and disciplined A/B testing.
- A conversion-focused product journey designed around subscription and bundle choices.
- A brand-rich storefront that keeps product benefits legible.
- Flexible merchandising for a growing multi-category assortment.
- A Shopify foundation that supports fast testing across product, checkout, and social channels.
Results & impact
In Shopify's later reporting, a single product-page test increased subscription opt-ins by 29% and overall conversion by 9%. Magic Spoon also scaled TikTok Shop into a seven-figure channel and added incremental revenue through checkout-level upsells.
These are Shopify-reported outcomes from the brand's ongoing optimization program; they demonstrate how an extensible storefront can keep compounding after launch.
On the record
Shopify documented Magic Spoon's continuing experimentation and growth:
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