A black Intelligentsia Classic Espresso bag on a warm wood surface
Specialty Coffee · Full Site Build

Intelligentsia Shopify case study

A complete Shopify build for Intelligentsia. SDG delivered the site as part of a three-brand move from Magento, with a distinct storefront for Intelligentsia’s coffees, brewing culture, and brand identity.

Classic Espresso. Image: Intelligentsia.
Industry
Food & Beverage
Platform
Shopify
Engagement
Full site build
Assortment
Coffee · Brewing education

A distinct identity in specialty coffee

Intelligentsia’s online store brings together single-origin coffees, espresso, blends, and the knowledge that helps customers brew them. The experience needs to serve an enthusiast exploring an origin and a returning customer looking for a familiar coffee.

SDG built the entire Intelligentsia Shopify site. The engagement was part of a broader program delivering separate storefronts for Peet’s Coffee, Stumptown Coffee, and Intelligentsia.

From Magento to a dedicated Shopify storefront

Intelligentsia moved from Magento to Shopify as part of that three-brand program. Each brand received its own site, preserving a distinct assortment and presentation within the wider engagement.

For Intelligentsia, the storefront connects coffee selection with product information and brewing education. Customers can explore the assortment, learn about a coffee, and choose how to bring it into their routine.

A complete build within a broader program

SDG delivered the full Intelligentsia site build on Shopify. The work demonstrates how a multi-brand commerce program can give each business its own customer-facing experience.

Read the Peet’s, Stumptown, and Intelligentsia portfolio story for the broader program, or explore our food and beverage practice.

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Have a build with this much at stake?

Tell us what makes it difficult: the catalog, the systems, the stores, the deadline, or all four. A senior member of SDG will help you find the right path.